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Research papers

The chance of a lifetime

What happens when a business hasn't shown either growth, or profit, for 10 years?This is the story of a business that was totally given up on. Teams working on it were busy trying to move to other businesses. Morale was non existent.One single piece...

Catalogue: Congress 2015: Revelations
Author: Namita Mediratta
October 1, 2015
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Citation

Mediratta, N. (2015a, October 01). The chance of a lifetime. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-chance-of-a-lifetime-8590


Research papers

The shape of conversations

This presentation will look at our learnings that have come out of mapping dozens of brands and categories on Twitter. Among other things, we will characterise the different shapes of category conversations that can emerge around brands; we will look...

Catalogue: Congress 2015: Revelations
Author: Kyle Findlay
Company: KANTAR TNS Malaysia
October 1, 2015
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Citation

Findlay, K. (2015a, October 01). The shape of conversations. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-shape-of-conversations-8592


Research papers

Mirror, mirror on the wall

If we define the client as anyone without whom a business wouldn’t exist, there is a group of people that are very important to marketing research but are ironically overlooked. In this presentation we treat the respondents with the same...

Catalogue: Congress 2015: Revelations
Authors: Hetta Bramley, Kristin Hickey
October 1, 2015
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Citation

Bramley and Hickey (2015a, October 01). Mirror, mirror on the wall. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/mirror-mirror-on-the-wall-8583


Research papers

Has customer centricity been lacking empathy all along?

Finding synergies among primary research and big data can feel like a dance of north-seeking magnets. Big data tends to focus on correlation (what, where, who), whereas market research historically focuses on causation (why). Gongos ajnd...

Catalogue: Congress 2015: Revelations
Authors: Sarah Phillips, Camille Nicita, Justin Smith, Susan Scarlet
October 1, 2015
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Citation

Phillips, Nicita, Smith and Scarlet (2015a, October 01). Has customer centricity been lacking empathy all along?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/has-customer-centricity-been-lacking-empathy-all-along--8574


Research papers

Reliability and predictive validity in consumer neuroscience

Consumer neuroscience research often employs small samples, and questions are frequently raised as to whether resulting inferences are reliable and relevant to real world behaviour. Here we share extensive findings that directly address these...

Catalogue: Congress 2015: Revelations
Author: Michael E. Smith
Company: Nielsen
October 1, 2015
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Citation

Smith, M. E. (2015a, October 01). Reliability and predictive validity in consumer neuroscience. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/reliability-and-predictive-validity-in-consumer-neuroscience-8588


Research papers

The theory of the crime

Extracting insights from data is a lot like trying to solve a murder based on circumstantial evidence. We create one or more "theories" or narratives and then look to the evidence for confirmation of our hypotheses. This all works reasonably well...

Catalogue: Congress 2015: Revelations
Author: David G. Bakken
October 1, 2015
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Citation

Bakken, D. G. (2015a, October 01). The theory of the crime. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-theory-of-the-crime-8593


Research papers

Modular surveys for agile research solutions

New sampling applications such as RDIT, Google Consumer Surveys and other DIY applications provide researchers with exciting opportunities to leverage agile market research solutions that go beyond the reach of access panels and do so with greater...

Catalogue: Congress 2015: Revelations
Authors: David Jamieson, Grant Miller, John Crockett
Company: IRIS Network
October 1, 2015
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Citation

Jamieson, Miller and Crockett (2015a, October 01). Modular surveys for agile research solutions. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/modular-surveys-for-agile-research-solutions-8584


Research papers

Globally irrational, locally rational?

Behavioral economics(BE) has been a big trend in market research and as it spreads across the globe, we need to consider whether we're as irrational as we seem to be. Insights from BE are often portrayed as universal human tendencies despite the fact...

Catalogue: Asia Pacific 2015: Asia Means Business
Author: Elina Halonen
June 15, 2015
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Citation

Halonen, E. (2015a, June 15). Globally irrational, locally rational?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/globally-irrational-locally-rational--8456


Research papers

Moving boldly into the future

This paper will examine facets of the current environment for qualitative research for business, how technology is changing this environment, a look at the specifications of some of the qualitative research technology on the market, the criticism and...

Catalogue: Asia Pacific 2015: Asia Means Business
Authors: Kyle Henderson, Dan Foreman
June 15, 2015
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Citation

Henderson and Foreman (2015a, June 15). Moving boldly into the future. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/moving-boldly-into-the-future-8490